With well over 100 years of sportswear expertise behind them, it is safe to say Russell Athletic know their way around a sweatshirt. As the original founders of the sweatshirt, they are breathing new life into their Spring – Summer 2016 collection by offering a contemporary twist on leisurewear basics.
Finding your favourite biscuits in an American supermarket is harder than you think. The reason is because what we refer to as biscuits are called cookies in America and while Oreo “cookies” are freely available, Oreo “biscuits”, not so much. This is just one example of an Americanism, words coined by Americans that are uniquely American. Generally speaking Americanisms are easy to figure out and perhaps the most relevant to Russell Athletic is the use of “sweatshirt”, what us South Africans refer to as a “tracksuit top”.
In an age where newer is better, it seems unlikely that anyone would wittingly wear blatantly outdated apparel. But Vintage is all the rage with older styles making huge comebacks. For most people, wearing Vintage is simply about choosing something they love. It’s about individuality and about expression.
Back in 1902, Russell manufactured wool-based football jerseys for his football (Gridiron) team. This was the accepted order of things at the time but as you can imagine, it wasn’t very practical. Wool shrinks when wet, it doesn’t breathe, it restricts movement, and it’s downright itchy.