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Category Archives: Uncategorised

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Americanism Heritage

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Finding your favourite biscuits in an American supermarket is harder than you think. The reason is because what we refer to as biscuits are called cookies in America and while Oreo “cookies” are freely available, Oreo “biscuits”, not so much. This is just one example of an Americanism, words coined by Americans that are uniquely American. Generally speaking Americanisms are easy to figure out and perhaps the most relevant to Russell Athletic is the use of “sweatshirt”, what us South Africans refer to as a “tracksuit top”.

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What Does Vintage Mean to You?

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In an age where newer is better, it seems unlikely that anyone would wittingly wear blatantly outdated apparel. But Vintage is all the rage with older styles making huge comebacks. For most people, wearing Vintage is simply about choosing something they love. It’s about individuality and about expression.

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Leaving America

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Russell has over 14,000 employees and is based in over 40 countries. It’s pretty much an empire. Nevertheless at it’s core, it’s still a fairly humble brand, and beginnings don’t get much more humble then Alexander, Alabama.

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The Invention Of The Sweatshirt

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Back in 1902, Russell manufactured wool-based football jerseys for his football (Gridiron) team. This was the accepted order of things at the time but as you can imagine, it wasn’t very practical. Wool shrinks when wet, it doesn’t breathe, it restricts movement, and it’s downright itchy.

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